There was an error in this gadget
    follow me on Twitter

    Arne van Oosterom's Posts - WENOVSKI design thinkers network

    Now on WENOVSKI design thinkers network

    Tuesday, August 18, 2009

    Moving my Blog to WENOVSKI

    For some time now I have been shifting my attention from Blogging to Twittering. I like the possibility Twitter offers me to have amazing conversations with professionals from all over the world. And these conversations have become very important for getting information, keeping in touch with everything that is going on and for getting insights and inspiration from experts.

    Besides being very active on Twitter I have started the WENOVSKI design thinkers community. This network is becoming very important and it give me more possibilities to connect to others. That's why I decided to move my blog there.

    So from now on I will post on WENOVSKI. I hope to see you there!!!

    Wednesday, July 22, 2009

    How creativity is being strangled by the law

    I've just been discovering Larry Lessing and his struggle. Very relevant in light of our growing capability of self-organisation.
    Watch this TED-TALK BY Larry Lessig, the Nets most celebrated lawyer, cites John Philip Sousa, celestial copyrights and the "ASCAP cartel" in his argument for reviving our creative culture.

    Wednesday, July 8, 2009

    Service Design Book

    The book is ready, printed and I finally received copies!!!

    Sunday, July 5, 2009

    Service Design Course MCI Innsbruck

    I am a guest lecturer on service design at the Management Centre Innsbruck in Austria. A few weeks ago I worked with students on a case concerning the customer experiences and services provided by the AlpenZoo. I think they did a great job. Specially since this was their first encounter with service design tools and methods. I thought I'd show some of their presentations:

    Friday, June 26, 2009

    New Book On Service Design

    I participated in writing a book on service design called "Designing Services with Innovative Methods". This book presents the emerging and increasingly important field of service design.

    You can now order the book...

    Tuesday, June 23, 2009

    WENOVSKI design thinkers network

    A few weeks ago I started WENOVSKI a design thinkers network. This network will function as a platform to design thinkers from whatever discipline, to connect, share and find ways to work together. There are 144 members to date.

    One interesting development on WENOVSKI is the forming of groups based on nationality and/or language. France, Australia, Dutch, German speaking, Spanish speaking. But the other groups are no less interesting: AIGA (the professional association for design), Design Thinking Education, project group Inner-city Education and Social Designers.

    I'm very exited by all these activities.

    Connect with me on WENOVSKI

    Monday, June 8, 2009

    Why the Failure of Systems Thinking Should Inform the Future of Design Thinking

    Article by Fred Collopy:

    "You never learn by doing something right ‘cause you already know how to do it. You only learn from making mistakes and correcting them."
    Russell Ackoff

    "Design and "design thinking" is gaining recognition as an important integrative concept in management practice and education. But it will fail to have a lasting impact, unless we learn from the mistakes of earlier, related ideas. For instance, "system thinking", which shares many of the conceptual foundations of "design thinking", promised to be a powerful guide to management practice, but it has never achieved the success its proponents hoped for. If systems thinking had been successful in gaining a foothold in management education over the last half of the 20th century, there would be no manage by designing movement, or calls for integrative or design thinking."

    read the article...

    Monday, June 1, 2009

    Service Design Research

    A new website on Service Design research "SDR"

    "What is the Service Design Research initiative?
    It aims to collectively build an understanding and foster a dialogue on where ideas and concepts of Service Design have come from, how these evolved over the last two decades as well as report and review current research and service design practices. The motivation is to consolidate existing knowledge and to support the growth of a research community that engages in meaningful research relevant to the challenges design is dealing with today and in the future."

    Go to the website...

    Friday, May 29, 2009

    creative company conference 2009 report

    "The Creative Company Conference is an event that has the potential to become one of the leading gatherings of creative minds in Europe, if it will have the courage to harness the energy and creativity of its attendees."

    Read the report by Eric Roscam Abbing at Brand Driven Innovation

    Monday, May 18, 2009

    Course on Service design at the Management Center Innsbruck

    Last week I gave a lecture and a workshop to students at the Management Center Innsbruck. The university is beautifully situated in the heart of Tirol, and the part were I gave my lecture had a grand view on the white peaks of the Alps. Besides this great scenery the people were extremely nice and welcoming. Needless to say I had a great time. And I'm looking forward to my next lecture.

    I liked working with the students. They were noisy but attentive, just the way they should be. After my lecture we practised in brainstorming and lateral thinking and started working on their case study (the Alpen Zoo).

    Below you'll find the first (and somewhat philosophical) part of my lecture. After this we discussed the realities and challenges of service design projects and I explained some service design methods.

    Thursday, May 7, 2009

    MIT Wins The Buckminster Fuller Challenge

    The 2009 Winner: Sustainable Personal Mobility and Mobility-on-Demand Systems

    "Mobility-on-Demand systems utilize fleets of shared-use lightweight electric vehicles placed at automatic charging racks throughout a city. The CityCar and RoboScooter, both folding vehicles, along with the Green-Wheel Bicycle, minimize parking space and can be picked-up and dropped-off at any rack. Mobility-on-Demand systems maximize mobility and dramatically reduce congestion and pollution through energy and land-use efficiency.

    More info...

    Marc Rettig - How to Change Complicated Stuff

    Marc Rettig - How to Change Complicated Stuff from Interaction Design Association on Vimeo.

    Wednesday, May 6, 2009

    The role of customer service in a downturn

    Tim Hill (FutureBrand) with a statement about the role of customer service in a downturn.

    Apps For Democracy

    DC wants to hear citizens’ ideas about problems that could be solved through technology, as well as their ideas about the perfect system to receive feedback and service requests.

    Apps For Democracy Community Edition from Peter Corbett on Vimeo.

    More on Apps For Democracy

    Short Film From Thinkpublic

    Thinkpublic created this short film about what they do and how they do it.

    thinkpublic: social innovation and design from thinkpublic on Vimeo.

    Tuesday, April 28, 2009


    I gave an interview to Davison Creators.
    You can read it on their blog...

    Literature on Design Thinking

    Michaeldila started a search via Twitter for literature on design thinking and ended up with an impressive and still growing list.

    Check it out!!!!!!

    Friday, April 24, 2009


    A bit old but still valid:

    Saturday, April 11, 2009

    DesignThinkers on Sustainable Design

    Last week I gave a presentation in Finland for student (and teachers) of the Savonia University of Applied Sciences. Subject: Sustainable Design.

    I first and foremost wanted to inspire them and give them a lot to think about. And I played a few mind-games.

    But the most important point I tried to make is a fairly simple one:
    We, humans, are not that special. And we are not in control as much as we would like to make ourselves believe. 'Man made' and 'natural' are often used as if they are opposites. But every new scientific discovery on this subject shows us again and again that we are an almost indistinguishable part of everything around us. We are nature. Acknowledging this is an important step in the discovery of who we are, what we are, where we are, and how we can build a future without destroying our home.

    Take a look at the presentation below.

    There was an alternative reason for me to be in Finland. I am part (and co-founder) of the Social Design Taskforce and we are working on a project for Greenpeace. A group of students from the Savonia University is helping us with research and prototyping. I'll soon tell you more about this very exiting project and the Social Design Taskforce.

    Wednesday, April 8, 2009

    Emily Pilloton & Project H

    "Project H Design is a charitable organization that supports, inspires, and delivers life-improving humanitarian product design solutions. It champions industrial design as a tool to address social issues, a vehicle for global life improvement, and a catalyst for individual and community empowerment and it encourages the reorientation of the design industry towards a more socially-impactful and humanitarian entity through a variety of Initiatives that include design thinking, production and distribution, funding, design academics, and local chapter projects. The "H" in Project H stands for Humanity, Habitats, Health, and Happiness."

    More info....

    Design Thinking in Business

    Continuum - Inside Design & Innovation

    Thursday, March 26, 2009

    How Kevin Bacon Cured Cancer

    "How Kevin Bacon Cured Cancer brings us a new view of the world, as we unfold the science behind the popular trivia game 'Six Degrees of Kevin Bacon'. Based on the idea that anyone on the planet can be connected in just a few steps of association, 'six-degrees of separation' was supposedly an urban myth. Through this documentary we discover it's at the heart of a major scientific breakthrough."

    How Kevin Bacon Cured Cancer - Part 1 from gephi on Vimeo.

    How Kevin Bacon Cured Cancer - Part 2 from gephi on Vimeo.

    How Kevin Bacon Cured Cancer - Part 3 from gephi on Vimeo.

    Saturday, March 21, 2009

    DesignThinkers at the Academy of Design, Finland

    The Savonia University of Applied Sciences, Kuopio Academy of Design in Finland organises an event on sustainability, design and project management.

    I will give a lecture on the value of 'design thinking' for the development and success of sustainable designs.

    The lectures will be held on Monday March, 30, 2009.

    Get more more information on the event at the Akatemia website (in Finnish) .... or visit the Facebook page of the event..


    Thursday, March 19, 2009

    Design Ignites Change

    "Creativity holds enormous power for fostering positive social change. Instilling this ideal in the next generation of creative professionals is core to Design Ignites Change, a collaboration

    Design Ignites Change promotes and encourages talented high school and college students across the country to use design thinking and innovation to create messages for, and solutions to, pressing social problems."

    More info...

    Thanks Derek

    Wednesday, March 18, 2009

    New World of Work

    "The world is changing at such rapid pace. We have entered a world where reality is no longer real, global institutions are going bust and CEO's are barely managing, let alone leading us through this change. However, opportunity is great and with this new world comes a new ethic of openness, sharing and collaboration..."

    Thanks Lauren!

    What The *#&! Is Social Design

    Softspot is an initiative that provides designers with the information and inspiration by which they can solve contemporary issues and educate the masses about the solutions designers provide for a more perfect and healthy world."

    "The opening night of the SoftSpot's first exhibition was a great success. This time lapse is of the first hour of the show, and shows how the place filled up and is a quick documentation of how people flow through the space."

    Monday, March 16, 2009

    Matthew effect

    I've been reading the book Outliers by Malcom Gladwell and was struck by his descriptions on how the Matthew Effect (the rich get richer and the poor get poorer) is effecting our changes of success.

    He unveils the important role 'relative age' plays in the lives and careers of successful people. And It's all about the system we use to find and select our biggest talents.

    This first example used in the book makes this very clear:
    In Canada young ice hockey players with talent are selected when they are 9 years old (not 10) for the all-starteams. The selections take place every year, at the beginning of the year. This simply means that if you are born in January your in luck. By the time the selection takes place, you are almost 10 years old. In your development you are way ahead of the kids born in December. Consequently they are selected and will enter special programs and receive extra training to further develop their talents. As a result most successful Ice Hockey players in Canada are born in January, February an March. This is a fact.

    The way almost all countries select their talents in sports and education is basically the same. And as a result there are a lot of talented people left behind.

    It makes you think. Why didn't anyone notice this before....?

    Read the book (besides the Matthew Effect he describes some other worthwhile ideas.)
    More on Outliers...

    Tuesday, March 10, 2009

    Core Principles

    Seedmagazine is publishing a new column by Paola Antonelli on design and science. Paola Antonelli is the senior curator of design and architecture at New York's Museum of Modern Art.

    Her column will focus on innovation and consider objects as gateways to information and services; as means rather than mere commodities.

    It struck a cord and left me hungry for more...

    " From chairs to interfaces, from food-delivery trucks to conceptual scenarios on the impact of nanotechnology — design takes into account people's needs and concerns, helping them live better within the broad context of the world; it maximizes the available means to achieve the most satisfying outcome, and produces culture in the process."

    "Designers stand between revolutions and everyday life."

    "They're able to grasp momentous changes in technology, science, and society and convert those changes into objects and ideas that people can understand."

    "Design is looking for a unified theory — or maybe just for a theory tout court — for, in spite of its permanence and inevitability, it is still a rather unexplored region of human creativity."

    "Science can teach design how to find its own core."

    "Designers find themselves today at the center of an extraordinary wave of cross-pollination.
    Because of their role as intermediaries between research and production, they often act as the primary interpreters in interdisciplinary teams, called upon not only to conceive objects, but also to devise scenarios and strategies."

    Read the article...

    Via Derek Stewart

    Friday, March 6, 2009

    Charles Ogilvie Talks About Service Innovation

    Charles Ogilvie speaks about service innovation, new revenue models, and the use of airborne technology throughout Asia and the world at large.

    Monday, March 2, 2009

    DesignThinkers at the Design Management Institute Conference in Milan

    I have been invited to give break-out sessions on Service Design at the Design Management Institute Conference in Milan.

    The theme of the conference: Facing/Changing – Changing/Facing REALITIES. "Let’s get real: the world of business is changing dramatically. Every day, we’re confronted with news of a rollercoaster economy, environmental actions and behaviors, and corporate pressure to succeed. Every day, we confront constantly evolving challenges that affect our roles as design leaders. What will have the biggest impact on our lives and work? How can we manage, meet, and change the future? "

    The conference will be held at the Designmuseum La Triennale Di Milano on 1-3 April 2009.

    Get more info...

    Monday, February 16, 2009

    Help Us Write 'Intentions': A Book About Failure

    "If you're not prepared to be wrong, you'll never come up with anything original." - Sir Ken Robinson

    Welcome to Intentions, a collaborative project between Arne van Oosterom and Kate Andrews.

    Our aim is to create a book of compelling stories from around the world, capturing how young creative people struggle to make a difference, in an indifferent world.

    The book 'Intentions' will tell stories about the importance of making mistakes. Because from failure we learn and grow. This is what being creative is all about. It is about learning by trying, sketching and experimenting. It is failure which makes us grow the most, not 'success'.

    Intentions puts the importance of failure center stage for a change.

    And we need your help! So, do you have a story to tell us about? Post it here on Facebook. And maybe you can become a part of Intentions.

    JOIN US...

    Thursday, February 12, 2009

    BOOKaBOOK lets Readers Decide

    Just notised BOOKaBOOK. A very intresting concept:

    "Most books that are written are never published. Why? Publishers reject more than 80% of the manuscripts that they receive from writers. This means that readers depend heavily on what publishers decide to publish. BOOKaBOOK wants to change this situation: readers decide what books are published."


    Alex Nisbett in Prisson

    "What role can design play in addressing some of the complex issues associated with the experience of visiting in prisons? More broadly, how can design-led strategies support the maintenance of family ties, an important factor in reducing a prisoner's risk of re-offending?"

    Watch the film with Alex Nisbett. (Engine Service Design)

    Twitter Interview

    Had a nice surprice when I came home this afternoon. A week ago I (amongs others) had an experimental interview with the Dutch magazine Adformatie... on Twitter (@adformatie). And I didn't know they were going to print it. So I was a bit surpised when I saw my Tweets in print. But it turned out real nice.

    Download the pdf (it's in Dutch)

    Friday, January 30, 2009

    Sustainable Mobility

    Now!Move is a project we do on sustainable Mobility, mobility that doesn't take more than it gives.

    The first subject we are tackling is our Congested Cities. The suffocating grip traffic has on our daily life. Specially in older cities, never build for large number of cars, we could do with a new approach.

    A congested city (or country) usually means an economic congestion as well, but it definitely spells problems concerning safety and health for the people living in the city.

    So what can we do? Well, one of the biggest problems is using your car for short trips. One possible solution: everyone should use a bicycle for trips shorter that 5 Km.

    To a City like Amsterdam this would mean an almost car free city. It means an economic boast because of the more Accessible City, and last but not least it would have a big positive effect on health because of the improved air-quality, safety on the roads and people simply getting more exercise. There is a lot to profit.

    Now, this is never going to happen quick. Mentalities, politics, laziness and old habits are in the way. They always are. But in due time there is no doubt that things will start moving.

    Now!Move is going to give a little push.

    This blog on the project is put up to keep you posted. But more important we set up a experimental "project twitter" to have a real conversation.

    So join the conversation on Twitter ( and place @NowMove before your Tweets so we can track the conversation.

    Tuesday, January 27, 2009

    Joseph Pine: What Do Customers Really Want?

    TED posted a great presentation held bij Joseph Pine from 2004 "What Do Customers Really Want?"

    via Ferry van Ommen

    Monday, January 26, 2009

    Fourth Order Design? What Do You Think?

    Lately people started talking to me about the "fourth order design" or systemic integration. The person who comes up the most in this discussion is Richard Buchanan.

    And I found these articles from Jeff Howard:
    Buchanan Keynote
    Kip And Jamin Interview
    I found this and this
    And than there is this very informative website

    That's about it...

    I would like to form an opinion about it and need more information. Can anyone point me in the right direction?

    And let me know what your thoughts are about the subject.
    (ps: getting some great feedback. Please go to 'comments')

    Wednesday, January 21, 2009

    Service Stories #14

    Interactive Table Bank Prototype

    Making a good prototype film is never easy.

    EasySMS Bank

    I like to watch these prototype films. Specially when they are a bit strange like this one...

    Wednesday, January 7, 2009

    Is "Transformation" a Better Concept Than "Innovation" to Guide us Forward?

    Posted by: Bruce Nussbaum on January 03

    "We are having a great conversation on one of the most important subjects in our lives—how we can change our broken institutions and out-dated culture to survive and thrive within 21st century forces. The thread is brilliant and I’m learning a lot.

    Here are the reasons why I think the concept of “transformation” is of great utility and power than “innovation at this point in time."

    Read on...

    via lauren and Jeff

    Sunday, January 4, 2009

    The powerful link between creativity and play

    Tim Brown on TED

    "At the 2008 Serious Play conference, designer Tim Brown talks about the powerful relationship between creative thinking and play -- with many examples you can try at home (and one that maybe you shouldn't)."

    Friday, January 2, 2009

    DesignThinkers 5 Steps Service Innovation Method

    DesignThinkers assists Public and Private organizations and companies in delivering the best possible service. We help them to be more innovative and competitive.

    We created a 5 steps service innovation method to guide us while working on complex Service Design projects.

    Download our 5 steps method.