DesignThinkers at the Design Management Institute Conference in Milan

I have been invited to give break-out sessions on Service Design at the Design Management Institute Conference in Milan.

The theme of the conference: Facing/Changing – Changing/Facing REALITIES. "Let’s get real: the world of business is changing dramatically. Every day, we’re confronted with news of a rollercoaster economy, environmental actions and behaviors, and corporate pressure to succeed. Every day, we confront constantly evolving challenges that affect our roles as design leaders. What will have the biggest impact on our lives and work? How can we manage, meet, and change the future? "

The conference will be held at the Designmuseum La Triennale Di Milano on 1-3 April 2009.

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