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    Arne van Oosterom's Posts - WENOVSKI design thinkers network

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    Wednesday, July 9, 2008

    Thinking like a designer

    I just read an interesting article in Harvard Business Review by IDEO’s Tim Brown on Design Thinking.

    "I believe that design thinking has much to offer a business world in which most management ideas and best practices are freely available to be copied and exploited. Leaders now look to innovation as a principal source of differentiation and competitive advantage; they would do well to incorporate design thinking into all phases of the process."
    Read it here...

    Via Buena Vista

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