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    Wednesday, December 17, 2008

    Brand Book Holland

    Some time ago we created a brand book (a silver box with three books in it... and a Miffy) for the economic image of Holland. This was part of a larger nation branding project we do for the Dutch government.

    We created a mainly visual brand-book and it's used as a starting point and source of inspiration by the Dutch government and other Dutch organizations. We worked on this project with Simon Anholt and I've always been very pleased with the result.
    Especially because we were aloud to tell an emotional story using images and narratives.

    Just a few weeks a go we were asked to put the books online. This means I can share it with you now.

    Take a look at "... and the Dutch created Holland"

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