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    Arne van Oosterom's Posts - WENOVSKI design thinkers network

    Now on WENOVSKI design thinkers network

    Monday, October 20, 2008

    Design thinking is basically about being able to make good PowerPoint slides...

    A sceptical point of view from John Maeda:

    "While the corporate world is obsessed with the idea of design thinking -- which relies on data and process for inspiration -- Maeda is skeptical. "Design thinking is basically about being able to make good PowerPoint slides -- the quad-chart slide, the stakeholder slide. I get that. I think it's important. But at the same time, you hear whispers, even at Stanford, that people aren't making things anymore." Scott Klinker, head of the 3-D design program at Cranbrook Academy of Art, who defended the intuitive, qualitative approach to design at this year's Industrial Designers Society of America conference, agrees: "The proponents of the strategy-based approach say, 'Don't worry about form. We'll save you with design thinking.' I think that's crap. Design has always been a complex synthesis of analytical and intuitive processes."

    Read the article...

    (Thanks to Arjan van Woensel)

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