Business of Design Week Hong Kong 2008

This years Business of Design Week (BODW) was held in Hong Kong from the 10th until the 15th of december. The BODW is Asia’s leading international conference dedicated to design, brand and innovation. This years BODW partner country has been Italy and next year the honour has fallen to the Netherlands.

DesignThinkers was asked by the Dutch Ministry of Economic Affairs to create a visual identity to function as a banner for the entire Dutch contribution which has been given the title: 'Open Minds'. Besides that we were asked to come up with a concept on how to create anticipation around the announcement of the Dutch participation in 2008 at this years BODW.

We kept it nice and simple and let visitors of the BODW take a sneak peak at what the Dutch have to offer. Concealing rather than displaying. The curiosity of the people of Hong Kong did not let us down.