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    Thursday, November 27, 2008

    Service Design Theory Weary

    The last three days I have been attending the Service Design Conference in Amsterdam. All in all, it has been a great experience and I met a lot of inspiring and inspired people.

    I liked seeing all the faces that belonged to the names I already new. I enjoyed the presentations the second day. Although I did dose off from time to time... but that's me. And I thought the workshop by Carnegie Mellon University and Engine was inspiring. I believe Alex Nisbett (Engine) is just brilliant.

    But after three day's of listening and talking and listening and talking about what service design is or could be I am theory weary.

    I have a restless and insubordinate brain and after a while it starts rejecting everything that has to do with rules and methods thought up by others. Especially academics... with all due respect. Please forgive me but it's just that I am tired of people creating there own little reality and talking in circles. We seem to put so much effort in explaining what service design is... to ourselves. I can't take it anymore. This morning I even started explaining service design to myself in the mirror... I didn't get it.

    I think it's about time we stop talking and go out there, get our hands dirty, do something and deliver. And my bet is that consultancies/ agencies are going to do just that. I'm sure that next year we will see lots of presentations (mainly from consultancies) about clever life-altering solutions with real results. Big and small. And I promise that I will make a worth to watch contribution. If not, I will delete the word service from our website and change it for communication.

    (Alex Nisbett at the Service Design Conference Amsterdam 2008)

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