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    Arne van Oosterom's Posts - WENOVSKI design thinkers network

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    Wednesday, February 13, 2008

    The Connected Agency

    A report from Forrester

    "Marketers: Partner With An Agency That Listens Instead Of Shouts
    Today's agencies fail to help marketers engage with consumers, who, as a result, are becoming less brand-loyal and more trusting of each other. To turn the tide, marketers will move to the Connected Agency — one that shifts: from making messages to nurturing consumer connections; from delivering push to creating pull interactions; and from orchestrating campaigns to facilitating conversations. Over the next five years, traditional agencies will make this shift; they will start by connecting with consumer communities and will eventually become an integral part of them."

    Read Simon Andrews Blog on the report here...

    Buy the report here...

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