tag:blogger.com,1999:blog-3016965784728551115.post7435537071510476648..comments2024-03-29T04:30:46.789-07:00Comments on Service Design - DesignThinkers Weblog -: What The Hell? (Talking Service Design)Arne van Oosteromhttp://www.blogger.com/profile/03244459119988793895noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-3016965784728551115.post-70549050443886612792008-01-11T03:47:00.000-08:002008-01-11T03:47:00.000-08:00I don't use 'service ecology' but just diagram. Of...I don't use 'service ecology' but just diagram. Of course this means I'm explaining a lot more, use more words. I believe that in a year (or two) most marketing and branding professionals will speak 'service design' fluently. <BR/><BR/>And you're right touchpoint is not a new word.Arne van Oosteromhttps://www.blogger.com/profile/03244459119988793895noreply@blogger.comtag:blogger.com,1999:blog-3016965784728551115.post-83819890590627484462008-01-10T20:19:00.000-08:002008-01-10T20:19:00.000-08:00I think the term touchpoint was originally borrowe...I think the term touchpoint was originally borrowed from branding, but I can see some of the terminology like "service ecology" and "moment of truth" being a hard sell the first time they hear it. Can you give some examples of the kinds of things you say instead?Jeffhttps://www.blogger.com/profile/12065208152313799590noreply@blogger.com